Fear of Clowns

The DNC's new ad, "Eagle" employs the same symbolism as Kerry's "Protect": a bald eagle.

Much talk about animal in political ads (if you haven't seen the Poor Mans's take on Bush's "Wolves" ad, it's worth a gander), but I am mostly glad that Kerry's ads are progressively positive,

• "West Virginia Veterans" - 30 seconds mixed positive and negative
• "Hoover" - 30 negative seconds
• "Real Americans" (Ohio only) - 30 negative seconds
• "Flu" - 30 negative seconds
• "January Surprise" - 30 negative seconds
• "Bush's Mess" - 30 negative seconds
• "Across America" - 30 positive seconds
• "Ever Since" - 25 negative seconds followed by 5 positive seconds
• "Looking" - 12 negative seconds followed by 18 positive seconds
• "Middle Class Families" 14 negative seconds followed by 16 positive seconds
• "Protect" - 30 positive seconds
• "Never" - 30 positive seconds
• "Economy Kick Start" - 35 positive seconds with 5 negative seconds near the end

Recognizable shift towards Kerry in the Rasmussen and Washington Post polls have coincided The recent shift to a positive message, beginning Wednesday October 20 with "Middle Class Families". Bush tends to be shown as doing better in those two polls as well as Gallup/CNN, which also showed a gain for Kerry over the last week.

Interestingly, over the same period, Kerry support has gone down in the Zogby poll which tends to show Kerry doing better (than in other polls). There's no way to show a causality, but interesting in light of the charges being leveled that certain pollsters over-sample people who are looking for reasons to vote for Bush and that others over-sample people looking to vote against Bush.

// posted by Erik @ 10/25/2004 11:14:00 PM
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